Asking the Right Questions Before Investing in Automation

TOPIC: Emerging Technologies

Dr. John Shutske, Ph.D, Professor and Agricultural Safety & Health Specialist will kick off the session by setting the stage, discussing the history of farm automation and why it’s becoming a game-changer for farmers. He’ll explore key drivers like labor challenges, but also highlight how automation is improving quality of life, ergonomics, safety, risk reduction, and efficiency — all crucial factors that go beyond just labor savings.

Jackie McCarville and Angie Ulness, Dairy Educators within Extension will share real farm stories, providing real-world insights into how automation is changing farming operations. Additionally, discuss what farmers found to be leading questions to be answered prior to adapting technology.

Kevin Bernhardt, Ph.D, Professor at UW-Platteville and Farm Management Specialist, UW-Extension, will guide us through the “Adoption Preparation Wheel” and shed light on the financial aspects of adopting new tech, helping farmers understand both the costs and potential returns. He will also address what financial consideration areas should be focused on within dairy teams before starting automation

Finally, Carolina Pinzon MSc, Dairy Outreach Specialist will share how to stay engaged with ongoing discussions and resources. She’ll introduce the automation user group, next steps, and upcoming articles on AMS 101, giving participants a roadmap for continued learning.

Whether you’re a farmer considering automation or just curious about the future of ag tech, this webinar will provide you with the knowledge to ask the right questions and take meaningful steps forward. This webinar will be moderated by Stephanie Plaster, Farm Management Outreach Specialist, UW-Madison Division of Extension.